Creative strategy leader working at the intersection of music, fashion, and culture, translating artist and brand vision into merchandise, campaigns, and fan-facing commerce experiences.

Currently leading creative strategy for e-commerce at Interscope Capitol (Universal Music Group), developing merchandise storytelling, digital campaigns, and cross-channel commerce initiatives across DTC, touring, and release campaigns for global artists.

Background spans merchandising, buying, product development, and brand strategy across fashion and retail—bringing a full-spectrum perspective from product creation through storytelling and commercial performance.

Recognized in Billboard’s 2024 Pride List for contributions toward a more inclusive future in the music industry.