Olivia Rodrigo — “you seem pretty sad for a girl so in Love” Interactive Experience

An interactive digital experience reimagining the album rollout through exploration, discovery, and fan-led engagement.

Role

• Leading creative strategy across interactive experience and digital rollout

Approach

• Reimagined the campaign as an exploratory digital environment inspired by early web and 90s internet culture

• Built a discovery-led experience encouraging deeper fan interaction and engagement

• Connected storytelling, product, and content through a unified digital framework

Execution

• Developed a fully interactive website experience with clickable, layered content

• Integrated music, visuals, and narrative into a cohesive digital journey

• Aligned digital experience with broader campaign and release strategy

Outcome

• Created a differentiated, high-engagement fan experience beyond traditional campaign formats

• Expanded how album storytelling translates into digital interaction and fan behavior