Interscope — eCommerce & Campaign Strategy

Leading creative strategy for e-commerce across a roster of global artists, developing campaign frameworks, merchandise narratives, and fan-first digital experiences at scale.

Role

• Lead creative strategy across multiple artist campaigns and e-commerce programs

• Partner cross-functionally with marketing, product, and label teams to align creative with commercial goals

Execution

• Directed creative across merchandise, digital storefronts, and campaign rollouts

• Developed scalable frameworks connecting artist campaigns with product and fan engagement

• Oversaw multi-artist releases across genres, ensuring consistency across brand, product, and experience