Spotify x FC Barcelona — KAROL G Partnership

Integrating artist identity into a global sports platform, translating music culture into a large-scale brand and product moment.

Role

• Contributed to creative strategy across a multi-partner collaboration between Spotify, FC Barcelona, and KAROL G

• Helped translate artist identity into a cohesive product, campaign, and brand integration

Approach

• Positioned the artist within a global cultural moment, bridging music, sport, and fashion

• Aligned visual identity and product storytelling across partnership touchpoints

• Ensured cohesion between brand, artist, and platform across all executions

Execution

• Integrated KAROL G branding into FC Barcelona matchday kits and merchandise

• Supported creative across campaign assets, product, and rollout moments

• Connected product drops with broader cultural and fan engagement strategy

Outcome

• Delivered a high-visibility global partnership spanning music, sport, and commerce

• Expanded artist reach through a culturally relevant, cross-industry activation